Freshfield Digital operates as a specialist-led agency. Rather than a large generalist team, we work with a focused group of experienced contractors, each with deep expertise in their specific discipline.
This means your campaign is handled by specialists rather than passed between account managers.
Martin Davies - Founder & Lead SEO Specialist
Martin founded Freshfield Digital in 2021 with a clear focus: to serve the vehicle rental industry exclusively. With over two decades of experience in digital marketing, he leads all client relationships, campaign strategy, and delivery.
Martin leads on strategy from the discovery call onwards, with every campaign developed and overseen by him directly. Once your campaign is underway, Debra manages the day-to-day relationship and keeps everything on track, so you always have a clear point of contact.
Areas of expertise include:
- SEO strategy and campaign management for vehicle rental businesses
- Competitor analysis and keyword strategy
- Link acquisition and outreach
- Google Analytics 4, Search Console, and Looker Studio reporting
- GEO and AI search visibility, including dedicated LLM traffic tracking via GA4
- WordPress development and technical SEO audits
- Google review management and analysis
Debra Warwick - Client Success Manager
Debra oversees client success across the agency, making sure every campaign runs smoothly from onboarding onwards and that clients always have a clear point of contact for day-to-day questions.
She coordinates communication between clients and the specialist team, keeps projects on track against agreed timelines, and ensures reporting and deliverables are received on schedule.
Her focus is on building long-term relationships and making sure clients get consistent value from their work with us.
Tom O'Leary - On-Page SEO & Content
Tom handles on-page SEO and content optimisation, ensuring client websites are well-structured, keyword-relevant, and positioned to rank.
He works across Google Analytics, Google Search Console, Looker Studio, and AI integrations including ChatGPT and Claude. Tom also leads on Google Business Profile optimisation and WordPress landing page development.
Abdullah Al Masud - Web Development
Abdullah manages all web development requirements, from WordPress customisation and plugin development to booking engine integrations and custom web forms.
His background in PHP and Laravel makes him well-suited to the technical implementation requirements of vehicle rental websites.
Muhammad Saleem - Data & Reporting Automation
Saleem handles data processing, reporting automation, and Google Sheets and Excel workflows that support client reporting and campaign tracking.
His work ensures our reporting is accurate, consistent, and delivered on time each month.
Every Freshfield Digital campaign is led personally by Martin, with specialist contractor support across client success, content, development, and data. You will always know exactly who is working on your account and what they are doing.
Interested in working with us? Get in touch to book a discovery call.